Trademark Pending. Identity Certain
There is something that happens when you put your name on something officially. Not just in conversation. Not just in a logo or a domain or a business bank account. But in a formal, legal, public declaration that says: this is mine. I built this. And I am protecting it.
Monday evening I filed for trademark protection on Empower Moves Collective and Empower Moves. It is the beginning of a journey. A process. One that takes time and requires patience. But the moment I submitted, something shifted. Not because the trademark makes the brand real. The brand was already real. The calling was already there. The name was already mine before it had a filing number attached to it.
But there is something powerful about the formality of it. About saying not only did I claim this, I am now protecting it. For myself. For the people I serve. And for what this becomes. This is about legacy. Not what I leave behind when I am gone. But what I am building while I am here. Something with a name. A mark. A formal place in the world that says Empower Moves Collective exists, it matters, and it is protected.
I have always known who I am. Now the record reflects it too. Trademark pending. Identity certain.
Courtney...on the move